Executive Team
ASI's management team of world-class technology and experienced employee benefits professionals have enabled the company to successfully deliver customized and cost-effective solutions to the nation's leading organizations for more than 35 years. Their background includes experience with a variety of companies including financial institutions, software research and development businesses and consulting firms.
Donald Robinson
Chairman
Don Robinson's entire working career has been dedicated to the pension industry. For more than 35 years, he has specialized in consulting on various types of retirement plans. Don has a long-standing affiliation with the San Francisco Chapter of the Western Pension & Benefits Conference, where he has held several offices. Don is a graduate of California State University, Sacramento with a Bachelor of Science Degree in Business Finance.
Robert Hickman
President/CEO
As President, Rob Hickman brings over 20 years of general management, marketing and technology expertise to ASI. Prior to joining ASI, Rob served in Senior Vice President/General Manager, Vice President Marketing, Product Management and Engineering roles in the Financial Services, Healthcare, Software and Semiconductor related industries. Past companies include LifeHelp, Zila/PracticeWorks, Tegal and Intel. Rob is a member of the National Institute of Pension Administrators and has a Master of Science degree in Management from MIT's Sloan School of Management and a B.S. degree in Chemical Engineering from the University of California Davis.
Keith Crane
Vice President Disbursement Services
Keith Crane joined ASI in 1989. He has a 22-year background in Data Processing. Prior to joining ASI, Keith worked for 11 years as the Data Processing Manager with a major plan administration company. He started at ASI as the System Manager and is currently in charge of the Disbursement Services Department that is responsible for Client support and production related processes.
Jim Peterson
Vice President Sales and Marketing
As head of Sales and Marketing, Jim Peterson brings over 25 years of experience in the sales, marketing and introduction of new products to the service marketplace. Prior to joining ASI Jim ran sales and sales organization in the Retirement, Software, Consulting, Distribution and Manufacturing industries. Prior to joining ASI Jim worked with FMC Corporation, Arrow Electronics, Covansys and ea Consulting. Jim holds a Bachelor of Science Degree in Electrical Engineering from the University of California Davis.
Mitchel Carlsen
Vice President Technology
As VP of Technology, Mitch Carlsen leads the research and development of ASI software products and services. Mitch has held similar positions at other local companies including; Dorado Software, Kenai Systems, and Calnet Business Bank. Over the past 20 years, he has successfully delivered enterprise level software solutions for Fortune 500 companies including; IBM Global Services, Software AG, Cap Gemini, and Boeing Computer Services.
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